What is Digital Marketing

Get to know Digital Marketing Services in the Online Business World - For those of you who don't know yet, digital marketing is one way of marketing using digital media, it can be websites, social media, and online advertising channels.

This is one of the advantages of marketing strategies using digital marketing.

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You can introduce products or services from the company that you own through content that is interesting and entertaining to prospective customers, no longer just relying on written information or words that are monotonous if done in this era.
 

Types of digital marketing

In general, we can divide digital marketing methods into two categories, the first is the paid method and the second is the free method (aka more cost-effective).

Free Digital Marketing

Today there will be a lot of online services (in network / online) that can be your channel for marketing online. For social media platforms, for example Facebook and Instagram, you can use it as a marketing medium. Even personal blog platforms like Blogspot and WordPress can also be used as a marketing medium.
The concept is simple, you have to create content that is relevant to your business and upload the content to various social media and blogging platforms that you use. All content that you upload can deliver consumers to the product or service that you are selling right?
The question is, how many people will see your content? And how to make people open your social media page or blog, of course this requires optimization (SEO, Content Marketing, etc.) that we will discuss in other writings.

Digital Marketing Paid

Sometimes, as a business that is stable, of course it is impossible for the entire marketing activity to be handled by the company right? Well, here, I will give a number of things in digital marketing which do require costs in the implementation or not free.
Paid digital marketing means here that you can use services from third parties to conduct digital marketing promotions for your company. The types of services can also vary, ranging from article writing services, website creation, search engine marketing, security, to endorsement of vlogger or celebrity.
However, here you also need to be smart in assessing what digital marketing methods are most needed for your company, so you don't have to spend the budget for digital marketing but in reality you can't bring in prospective customers as expected.